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Today, the adidas products include shoes you can buy for basketball, soccer, fitness and training, shoes for trail and running. Designers, biomechanical experts and developers carry out research in Portland and at technology center in Scheinfeld near Nuremberg, Germany.
In Germany shoes are made for Olympic sports such as fencing, wrestling, weightlifting and bobsledding.
Special prototypes are made and products are also manufactured and tested in Adidas’ sports shoe production facility.
Adidas pioneered using well-known athletes as advertising for their products. Many famous athletes such as Jesse Owens, Muhammad Ali, Max Schmeling, Sepp Herberger and Franz Beckenbauer were friends of Adidas. Muhammad Ali and Joe Frazier both wore special boxing boots developed by Adidas. The newest contemporary designs of adidas products center on an extensive campaign around NBA stars Kevin Garnett who will now be teamed up with Tim Duncan. The two will begin the season wearing Adidas' new A3 Superstar Ultra, which hit stores in early 2004.
Anna Kournikova in tennis, Wheelchair athlete Stacy Kohut, and David Beckham and Alessandro del Piero in soccer and rappers D.M.C. are spokespersons for Adidas.
In 1998 Adidas was the first sporting goods company named Official Sponsor for FIFA World Cup Soccer.
The KOBE, a revolutionary new basketball shoe was specially made for LA Lakers star Kobe Bryant, designed by Audi it’s based on the features of the Audi TT Roadster sports car. The KOBE was a huge success from its inception
A 92-year-old Sikh marathon runner, Fauja Singh from Ilford, signed a deal with Adidas to co-front a major advertising campaign. Singh's face will be seen as part of a campaign featuring boxing legend Muhammad Ali in the ring with his daughter. An attempt to raise the profile of the company famous three-striped shoes, the advertising campaign is called ‘Impossible is Nothing’. Adidas hopes Fauja Singh's appearance will help him reach his ultimate goal : "to enter the Guinness Book of Records as the oldest man ever to run the distance."
Singh is the oldest person we have ever used in an ad campaign," said Mark Sinclair, of Adidas. "The usual approach is to talk about inspirational stories in sports that we are associated with through sponsorship, which is generally younger people at the top of their sport. In this case, the story of a 92-year-old running marathons is inspirational and exceptional, and he embodies the 'impossible is nothing' mantra of our campaign perfectly."
A core value of adidas is ‘never equate quantity with quality’. Adidas new corporate headquarters in Portland, Oregon says just that. With the theory that less is more, Adidas converted an abandoned hospital into an office complex renovation.
When complete, Adidas Village will bring 1,000 Adidas employees onto a single urban campus, bringing them from scattered locations in Portland. “We made a commitment early on that our new corporate headquarters would be as environmentally sensitive as possible,” said Owen Clemens, special projects manager of Adidas. “Locating in the inner city was integral to that commitment.
Adidas Village is minutes from downtown, the airport and established Portland neighborhoods. Employees appreciate the short commute, and we’re strategically located for mass transit and bicycle commuting.”
“One of the most important aspects of environmental sustainability is to use less,” said Richard Manning, architectural design consultant with Portland General Electric. “Adidas has set a new standard for using less by renovating the buildings, reusing materials and embracing a highly resource- efficient design.” Designers used the open floor plan and extensive windows to maximize day lighting. They retained existing skylights near Adidas’ showroom for a natural light effect that amplifies the aesthetics of the overall design. Low-toxicity paint, flooring and carpet further contributes to the quality indoor environment.
Recycling at Adidas Village is standard corporate practice. Besides salvaging building materials, Adidas recyclers were hired to clear out the old hospital buildings. Close to 300 tons of hospital supplies were donated to Mercy Corps International. Adidas also demanded building products with recycled content, including ceramic tile, carpet, steel fasteners, toilet partitions and aluminum siding. Recycling of wood, concrete, drywall, metal, and cardboard was done at the construction site.
